Hotels usually list their rooms on many OTAs. While OTAs bring a lot of bookings for you and you possibly need to impart a part to them when individuals really book with you, yet it is progressively valuable to energize direct appointments for your lodging.

Benefits of direct bookings for your hotels:

Increase in Revenue: If people book your rooms directly by using an advanced booking engine, you will not have to give a portion of your profits to OTAs. This way you will earn more profits and it will increase your revenue.

Up-selling Services: If people book directly with you, you have the opportunity to offer and up-sell your other services to them. This leads to more sales for your other services and also promotes.

Loyalty Building: If people book directly with you, you can also make them your loyal and returning guests by offering them rewards for booking directly. It will help you build loyal customers for your hotels.

Increases Brand Visibility: If you encourage direct bookings on your hotel website, you will also increase your hotel’s online visibility and attract new guests for hotels.

Most travel websites fall into one of the handful of categories – multi city accommodation, single location accommodation, tours and travels, Service apartments or Boutique property (or a combination of these). The user experience in terms of expectations is very well structured as consumers have been using booking sites for many years now (Airbnb etc). Hence it is essential that the website be structured (also important for Google as it understands / scrapes the information for better search results / SEO). Finner CMS has evolved taking into account all these factors. Meanwhile, WordPress which evolved as a blogging platform cum website builder. WordPress is really good for content heavy websites but not good for E-commerce / E-services websites like Travel sites. The unstructured nature of WordPress / presence of multiple plugin complicates the process of web development.